How to write a property listing that gets enquiries
Most buyers decide in seconds whether to open a listing. A clear title, a good first photo and the right facts decide whether you get a call.
The title
Say what it is and what is special: "2BR with high-floor skyline view, vacant on transfer" beats "Beautiful apartment for sale".
The first photo
Use bright, straight, uncluttered photos and put the best one first. Photograph in daylight, open the curtains and tidy before you shoot.
The facts buyers look for
- Area or community, bedrooms, bathrooms and size.
- Price, and for rentals whether it is yearly or monthly and how many cheques.
- Furnishing, parking, view, floor and status (vacant, rented, under offer).
- Your reference number so repeat enquiries are easy to find.
The call to action
Finish with one clear next step: "Message us on WhatsApp to book a viewing". Respond quickly to the first reply.
Keep a listings page of your own
Portals charge by the listing and your leads belong to them. A page on your own website keeps the enquiries with you.
Real Estate CRM includes a public listings page that feeds enquiries straight into your lead board.