Website SEO checklist for businesses in Dubai and the UAE
Most small UAE websites are invisible on Google for simple reasons that are cheap to fix.
The checklist
- Real text in the page HTML. If your site only appears after JavaScript runs, search engines may see an empty page.
- English and Arabic versions on their own addresses, linked to each other.
- One clear page per service, with a title that says what you do and where ("AC repair in Al Barsha").
- A complete Google Business profile with photos, hours and reviews.
- Fast loading on mobile. Compress images and avoid heavy page builders.
- A sitemap submitted in Google Search Console.
- Both www and non-www working, with one redirecting to the other.
Content that ranks
Write short guides that answer the questions customers ask you every day. Each one is a new way to be found.
Humaap builds search-ready, multilingual sites for UAE businesses — get a free quote.